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Marketing

Friday, 13 May, 2011 - 6:34 pm

Mordechai and his wife Ruth go to Peeler’s Kosher Restaurant in Manchester and order steak and chips. They are served with fantastically tasty, giant sirloin steaks which they think are the best they’ve had for years. They are so excited about their meal that they tell their friends Abe and Rifka about it.
Abe doesn’t believe any meal could be that good, so all four decide to go to Peeler’s next weekend to check it out.
When they get there, they all order sirloin steak and chips. However, much to their disappointment, the waiter brings them very small steaks. Mordechai asks to see the manager.
"I’m very upset with our meals," he says to the manager. "My wife and I were in this restaurant only last week and you served us big juicy steaks. Today, however, just when I've bought my best friends with us, you serve us such small ones."
"Yes, sir, I know," replies the manager.  "But last week you were sitting by the
window."

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